Tag: virtual-brands

A ghost kitchen can launch for $30,000 in 6 weeks — versus $1 million and 52 weeks for a traditional restaurant. But 30% platform commissions and a 70% consumer trust gap make the math harder than it looks. Here is the operational reality.

Ghost kitchens raised over $3 billion in venture capital and promised a trillion-dollar market. Here's what actually happened — and what the model is evolving into.