User-Generated Content: How to Turn Every Diner into Your Best Marketer
A systematic approach to generating, collecting, and amplifying customer photos, reviews, and social content that drives more trust and more covers than paid ads.
Tag: word-of-mouth
Referral Programs: Building a System That Makes Your Customers Do Your Marketing
How to design and run a restaurant referral program that formalizes word-of-mouth into a measurable, scalable marketing channel.