72% of people use social media to research restaurants, and social-first brands see 14.1% higher revenue. Here's how to build a social media strategy that drives real traffic and revenue.
Gen Z treats dining out as a treat but orders delivery weekly, prefers print menus but uses TikTok to choose restaurants — understanding these apparent contradictions is the key to reaching them.
Ninety-four percent of diners choose restaurants based on online reviews, each additional star can increase revenue by 5-9%, and 43% won't visit a restaurant rated below 3.5 stars — your online reputation is your business.